Bajaj Allianz is a joint venture between Bajaj Finserv Limited and Allianz SE.
It is one of India's leading life insurance companies. The organization runs a popular and insightful blog- ‘Knowledge Capsules’ which shares advice, provides tips, communicates important events, and provides information about the financial markets.
We had received the project to revamp the blog and bring aesthetic value to the user.
While the knowledge shared as part of the blog was insightful and engaging, the layout and presentation could do with a revamp. It is one thing to make information available for users, but it is another to ensure they read it as well.
For this project, we proposed a design made from right-angles. Squares form right angles, are always in order, and arranged in sequence communicating how Bajaj as a brand is stable, trustworthy and symbolises perfection and excellence.
In addition to adding to the character building and relatability of the blog, we added more features including share widgets, a section for ratings and a section for shares, among others.